SHEENA g.
Producer, Creative Direction, Fashion Styling, Branding, and Violinist
ABOUT SHEENA as a Creative Director, Producer, fashion insider
Versatile Creative Art Director, Producer, Social Media Content Developer, and Visual Digital Creator, Sheena G. is a highly experienced individual with expertise in creative direction within the fashion industry and product development field. She holds a Master's Degree in Fashion and has honed her skills through various roles at esteemed companies such as Target Corporation, Marshall Fields, and Sears and Roebuck Company. Her diverse roles included Fashion Tech Designer, Sr. Color Specialist, Director of Sales, Product Development Color Manager, and Softlines Coordinator. She has also served as a creative art director and content developer for multi-million dollar companies and legendary studios like Bobi Leonard Living and The Cherokee Studios.
Throughout her early career in the fashion industry, Sheena showcased her artistic vision, trendsetting abilities, and unique fashion style, establishing herself as a trusted name in the field. She excels in various aspects of the fashion world, including creative direction, fashion conceptual design, styling, brand development, fashion show production, editorial work, trend research and development, marketing, project management, and presentation. Her extensive global experience involves frequent travel and collaborations with international buying offices and vendors across Asia, Europe, the Middle East, and Africa.
In the early 2000s, Sheena made a transition into the field of education, where she shared her industry expertise as a fashion instructor at the Illinois Institute of Art – Chicago. Later, she assumed the role of Director of Fashion Design, Fashion Marketing, and Management at the Art Institute of California, San Diego. Under her leadership, she significantly enhanced the institute's fashion programs and organized highly successful fashion shows featuring renowned designers. After a fruitful three-year tenure as the Fashion Academic Director, during which she orchestrated a highly successful fashion show that attracted nearly 1000 attendees nationwide, including designers from Project Runway, Calvin Klein, BCBG, Timberland, Guess?, St. John’s Knits, and Ashworth, Sheena decided to return to the classroom as a fashion instructor. Simultaneously, she took on a freelance Creative Consultant role at Rosaline Jewelry.
In 2011, Sheena launched the lifestyle fashion label International Citizen [i.CTZN] which achieved significant success following its debut at OC Fashion Week and LA Fashion Week. The brand was also featured as a new designer at 2011’s MAGIC, Apparel News, OC Weekly, The OC County Register, Style Binge, Coastal Magazine, 944, and the blogger platform LA Fashion Snob.com.
As a wardrobe stylist/costume designer, Sheena worked for Collaboration Factory, a Los Angeles-based production company, and Spirinity Productions. She has been involved in high-profile projects with Capitol Records, Interscope Records, Columbia Records, Rocket in My Pocket Production, the Shaping Sound Dance Company, and Coffee Beans and Tea Leaf, among others. Sheena has collaborated with celebrities such as Selena Gomez, Zedd, The Chainsmokers, and Jamie Scott on their music videos.
Most recently, Sheena utilized her conceptual skills and creative abilities to establish her own production company, International Citizen Productions (ICProductions), where she directed and produced a slew of music videos, branding videos, and commercials for clients such as The Vaticants, Ferrari, and Fast Cars LTD. Leveraging her keen sense of creative vision and content development skills, she also took on roles as a Social Media Manager and Multimedia Content Creator. She collaborated with various companies, including Sheep Heal, The Vaticants, Core Therapy, Bobi Leonard Living, FrankK Music, and The Cherokee Studios in Hollywood, among others.
Sheena excelled in crafting impactful visual narratives that deeply resonated with the audience and clients. Her meticulous planning, creative execution, and close collaboration with owners and clients led to remarkable achievements, significantly enhancing the online presence of these brands. From concept development to social media marketing, digital visual production, music composition/recording to video production; from branding to commercial; from social media content development to photo editing and reel development, Sheena's expertise covered a wide range of creative services.
Beyond her creative pursuits, Sheena is an internationally successful concert classical violinist, as well as an electric violinist performing with musical groups like Mozart Twins, V3 Classical Trio, The Vaticants, Lolita Dark, and Inannas Music. She is also a passionate animal activist, founding online organizations "Mercy for Chinese Dogs" and "Pure Beauty with Sheena" to promote humanity and clean living. With a unique blend of creativity, expertise, and a heart dedicated to social causes, Sheena G. continues to leave an indelible mark on the creative and fashion industries.
ABOUT SHEENA as a Classical Violinist
Beautiful performance and alluring stage presence are how you would describe the international violist Sheena G. when she takes the stage as a classical violinist.
During her music career, Sheena G. frequently performed as a solo violinist on stage and television in her native country of the People’s Republic of China. She has also recorded for movies and television soundtracks, radio, and has been featured in many newspapers in China and the U.S. As a violinist, Sheena G. is soulful and romantic; her unique musical interpretation can be attributed to her upbringing.
Born into a family of renowned architects, Ms. G. started her violin study at the tender age of 7 in her home country of China. She had already established fame for her performances in the city of Nanjing. At the age of 18, Sheena G. was accepted into the well-known Nanjing Institute of Fine Arts, where she pursued a Bachelor of Fine Arts in Violin Performance. Prior to being accepted into the institute, Sheena G. had already made her solo debut with the Symphony Orchestra at the Nanjing Institute of Fine Arts. She was awarded scholastics and recognized as a top violinist during her studies.
During her senior year at the Music Department, Ms. G. participated in the National Professional Young Violinist Competition and won third place with her performance of Glazunov's Violin Concerto in A Minor. She was also awarded a scholarship for outstanding academic performance.
In addition to her solo violin music career, Sheena G. also performed as the first violinist with the Mozart Twins (www.MozartTwins.com), The Minneapolis Trio, Bella String Quartet, F-M Symphony, and Nanjing Musician Group. Sheena G. was selected to perform for Itzhak Perlman at his honorary event in Minneapolis. As a violinist and artist, she traveled to France, Italy, the UK, Greece, Croatia, Switzerland, Egypt, Japan, Korea, Singapore, Malaysia, and Thailand, where she drew inspiration for her music and art, gaining profound cultural understanding of the world.
ABOUT SHEENA as a Rock N Roll Violinist
Powerful performance and captivating stage presence are how you would describe the international violinist Sheena G. when she takes the stage as a Rock 'n' Roll electric violinist.
During her music career, Sheena G. frequently performed as a solo violinist on stage and television in her native country, the People’s Republic of China. She also recorded for movies and television soundtracks, radio, and has been featured in many newspapers in China and the U.S.
As a violinist, Sheena G. is soulful and romantic; she established fame and status for herself during performances in the city of Nanjing. At the age of 18, she was accepted into the well-known Nanjing Institute of Fine Arts, where she pursued a Bachelor of Fine Arts in Violin Performance and made her solo debut with the Symphony Orchestra in Nanjing. In addition to her solo violin music career, Sheena G. also performed as the first violinist with the Minneapolis Trio, Bella String Quartet, F-M Symphony, and Nanjing Musician Group. She was selected to perform for Itzhak Perlman at his honorary event in Minneapolis.
Recently, Sheena G. started her new music journey as a Rock 'n' Roll electric violinist, performing with the instrumental rock band THE VATICANTS and Symphonic rock band Lolita Dark based out of Los Angeles.
Sheena G. comes full circle with rock music as she adds the ultimate balance between darkness and light, hard rock and melodic elements.